CampusFM AgTech Content Creator

About the CampusFM Creatorship Program:

CampusFM Content Creators produce content for students, by students in the Fargo-Moorhead area, and this year, we're looking for students passionate about the agriculture industry, technology/innovation related to agriculture (AgTech), and rural storytelling. During this 12-week internship, you'll create compelling digital stories that include showcasing North Dakota’s agricultural innovation, small-town charm, and the future of AgTech. Through content creation, you’ll help connect students to their communities and highlight why young people are choosing AgTech careers and returning to rural areas.

As a member of the CampusFM team, you will gain hands-on experience in digital storytelling, social media management, and content strategy while building connections with professionals in the Fargo Moorhead area. Please note that this is an in-person internship.

About CampusFM:

CampusFM is a dynamic initiative dedicated to keeping students in the Fargo-Moorhead region after they graduate by strengthening the connections between students, campuses, and the community. We believe in cultivating the talent of our local students and empowering them for success.

CampusFM is powered by Folkways, a community-building venture who works with the artists, musicians, and small business owners of our community to create spaces for culture to flourish. Folkways believes that a compelling culture instills a sense of belonging in a community. With this mission, Folkways has created Red River Market, Night Bazaar, Christkindlmarkt, and much more. Through these urban, artistic, and communal experiments, Folkways hopes to make Fargo the best small city in America.

Who we’re looking for:

• College students from NDSU, MSUM, NDSCS, Concordia, M-State, or ND Tribal Colleges

• Students currently pursuing education in ag-related majors: Precision Ag, Agribusiness, Agricultural Communications, Environmental Science, or ag-adjacent fields

• Students from rural communities who plan to return to rural a community after graduation

• Individuals passionate about storytelling and content creation - especially related to agriculture

• Strong time-management, interpersonal, and communication skills

• Comfortable being both behind and in front of the camera

Bonus Qualifications:

• Current or former student leader involved with FFA or similar organizations

• Interest in solving food insecurity 

• Working knowledge and/or experience utilizing precision ag, ag tech, or other innovations

What You’ll Do:

• Tell the stories of rural North Dakota—highlighting AgTech, rural/small-town life, and community impact

• Attend key AgTech events, such as AgTech Week (June 10-13) and State FFA Convention

• Create engaging social media content to showcase why young people are excited about AgTech careers

• Engage with local businesses, farms, and organizations to highlight innovations in agriculture

• Collaborate with fellow Creatorship peers to develop compelling digital campaigns

• Participate in weekly in-person training sessions to develop content strategy, storytelling techniques, and audience engagement skills

What You’ll Learn:

• Content Creation: Developing skills in creating engaging and high-quality content, including text, images, videos, and graphics, tailored for different social media platforms.

• Audience Analysis: Learning how to identify and understand target audiences, their preferences, and behaviors to create content that resonates with them.

• Social Media Strategy: Developing a strategic approach to social media, including setting goals, planning content calendars, and measuring success through analytics.

• Digital Storytelling: Mastering the art of storytelling to craft compelling narratives that capture the audience's attention and convey brand messages effectively.

• Content Optimization: Learning techniques for optimizing content for search engines (SEO) and maximizing organic reach on social media.

• Community Engagement: Understanding how to engage with followers, respond to comments, and foster a sense of community around a brand or organization.

• Paid Advertising: Gaining experience in running paid social media advertising campaigns, including budgeting, targeting, and analyzing ad performance.

• Graphic Design and Multimedia: Developing basic graphic design skills, video editing, and other multimedia production techniques to create visually appealing content.

• Trends and Emerging Platforms: Staying updated on the latest social media trends and emerging platforms to adapt and experiment with new strategies.

What You’ll Gain:

• A portfolio of social media content showcasing your storytelling and marketing skills

• Experience in digital content creation, audience engagement, and analytics

• Exclusive access to AgTech events, networking opportunities, and agriculture industry professionals

• Professional development including LinkedIn feedback and updated headshots

• A strong connection to the AgTech community and opportunities to make an impact in your rural home

• Access to local art, music, networking, and events with free tickets, local gift cards, and more

• A strong connection to the Fargo-Moorhead community (and a rural community)

Responsibilities:

• Approximately 4-5 hours of weekly commitments, divided between training and content production:

  • Expected participation of 2-2.5 hours in Creatorship Learning Sessions

  • Allocating 2-2.5+ hours for active content creation

• Other responsibilities include:

  • Mandatory attendance at weekly in-person Creatorship Learning Sessions

  • Timely submission of weekly projects

  • Collaborative planning and execution of content creation days with fellow Creatorship peers

  • Actively engaging in local events and happenings

  • Crafting engaging content for Campus FM's social media channels

Application Process:

We are seeking students who are deeply connected to rural North Dakota and passionate about the intersection of AgTech, community development, and storytelling. If you’re interested, send your resume and social media links to Amanda@folkways.org.